EFFECTIVE COMMUNITY MANAGEMENT STRATEGY

ORIGIN AND HISTORY

This course is based on real life effective strategies that worked organically, allowing sponsored/paid campaigns to be fully effective, for the enterprise, project or event:
- Product or Service sales
- Campaign: Awareness, Promotions & Sales, Crowdfunding/sourcing...
- Event sales

PURPOSE

The purpose is to give you, beyond the general content planning and sharing:
- The principles and understanding of how to:
  → Approach community management as real community work for it to be effective
  → Approach communication with prospects/clients in a structured and stratétig way for it to be effective
- The way to put those principles to practice
- The tools, tips and tricks to implement it all into:
  → Good internationalized posting content and structure: Tools to post on all platforms, structure & sharing, attractiveness & interest tips
  → Good Customer Relationship Management (CRM) structure: Tools working with/in all platforms (Ex: Messages in Whatsapp included in CRM processes), messages structure, effective reply automation, follow-up tips...

PRACTICAL GOALS

At the end of the training, you will be able to:
- Have an effective community sharing and messaging strategy that grows your page/event
- Use the different platforms efficiently
- Post solid, interesting and attractive content that will gather all you are reaching around your message
- Make or Increase sales

YOU ARE

A content manager, a community manager, a communication manager, a process or operation manager, a team/project lead, an entrepreneur, a web designer/developer, a Programmer... or a person wanting to master effective community management practices.

YOUR PROJECT

If you have a specific page need or project to work with, you can optionally purchase a 3 hours individual follow up...

PREREQUISITES

- Notions of Community Management
- Notions or understanding of social network posting and processes
- Understanding of communication levels and processes…

TRAINING PROGRAM

Three sections, very broad overview:
- POST & MEDIA CONTENT, STRUCTURE & INTERNATIONALIZATION
- COMMUNITY INTEREST & EFFECTIVE SHARING
- EFFECTIVE COMMUNICATION STRATEGY & STRUCTURE
- IMPLEMENTATION TOOLS & PRACTICES

PRACTICAL MODALITIES AND PRINCIPLES

- Plenty of down-to-earth, real life exercises, for rapid and effective learning.
- Active pedagogy: Detailed, step-by-step demonstrations, for you to follow, and practice, hands on, to acquire and integrate the tools and skills
- Autonomous growth: The process is made to have you grow as autonomously as possible, as this will be the best way for you to truly and permanently acquire the given skills, and put them to best and most profitable use in your activity, career or enterprise.

ASSESSMENT METHODS

- You are evaluated through MCQs, use cases and scenarios, and practical work...
- You complete a full test at the beginning, and a full test at the end to validate the skills acquired.
- Project: You are strongly encouraged to have a concrete project to work on. For more intense projects, you can optionnally purchase a 3 hours individual follow up...

DURATION | TOTAL: 19H 30MNS |
- POST & MEDIA CONTENT, STRUCTURE & INTERNATIONALIZATION:  3 modules of 1h30 mean time each - 4h30
- COMMUNITY INTEREST & EFFECTIVE SHARING: 3 modules of 1h mean time each - 3h
- EFFECTIVE COMMUNICATION STRATEGY & STRUCTURE: 4 modules of 1h mean time each - 4h
- IMPLEMENTATION TOOLS & PRACTICES: 4 modules of 2h mean time each - 8h

PREREQUISITES:

- Notions of Community Management
- Notions or understanding of social network posting and processes
- Understanding of communication levels and processes…

SCHEDULE: In your own time

PRICE IN € | $:  Full training at € 199.35 | $ 212.76